提高客戶忠誠度和留客率

立即製作調查問卷

You might think that your consumers love you so much that they’ll never choose another company.

But our data suggest that, on average, nearly half of consumers could go with another brand. Sure, they like you and what you’re doing. But they’re susceptible to an offer from someone else. If that offer comes and it’s good, they’ll leave you in a flash.

Without a strong customer loyalty program and high brand loyalty marks, you’ll be forced to find new customers to replace those that have left you. And without customer loyalty surveys, you might never know why they left you in the first place.

運用調查問卷提高留客率

Data about what consumers really like (and what they wish you were doing differently) infuses your products, services, and advertising with knowledge. Use that information to:

Test ideas to build better customer loyalty programs. Should you offer discounts? How big? How often? Or should you focus on freebies and hidden perks? Will customer loyalty cards make people stick to you like glue? Use surveys to find out what consumers really want, and take the guesswork out of developing a loyalty program for your customers.

Ensure a successful new product launch. A strong feeling of brand loyalty could make consumers hop right on new products you launch. When they trust you, they’re more willing to give your new ideas a spin. Use surveys to measure the effectiveness of advertising campaigns you try.

Find your customers and chat them up. Use social media surveys to determine what social media sites ensnare your BFF customers. Use those sites to launch new products, discuss your customer loyalty programs, or just share some love. Don’t waste time on sites no one likes. Pick the right ones with surveys.

Fix the right problems before people walk away. Is your customer service department at the root of loyalty problems? Or is there something wrong with the products you provide? Or, is your competition just really, really good? Know where your hot spots are and fix them with surveys, so you’ll get better every year.

讓 SurveyMonkey 協助您掌握客戶的心理

See the world through the eyes of your customers with these example survey ideas. We have all sorts of tools you can use to:

Conduct market research. Verify that you have the right target audience selected before you launch a new product. Ask for first reactions to a product idea, determine how often people use a product like this, and see what motivates consumers to buy. Is price the most important thing? Is quality? Find out with an online sample questionnaire.

Pull together a social media editorial plan. Are your posts and falling flat? Perhaps you’re not sharing the right information in the right way. Use a survey to come up with a content strategy that provides articles and blog posts that speak to your audience. Should you be friendly or serious? Should you talk every day or just a couple of times per week? What should you talk about? Get answers with an online content survey, for example.

Identify your top competitors. If you were no longer in business, how sad would your customers be? And where would they go for the products and services you once provided? Send out a brand awareness survey (and even include open-ended questions) to let consumers talk freely. Their answers help you spot your top competitors, and the issues that prompt consumers to leave you.

從獲得意見反應到擬定忠誠度方案,從中瞭解客戶對您品牌的真正需求

透過線上客戶調查問卷,您可以使用許多方式掌握客戶忠誠度指標。運用品牌研究調查問卷,瞭解客戶和消費者對貴公司的看法 (或者甚至瞭解他們第一個想到的是不是貴公司)。此外,您還可以廣發客戶忠誠度線上民意調查,瞭解客戶是否會向他人推薦您的品牌。查看我們提供的全部客戶忠誠度調查問卷範本:

expand

Net Promoter® Score (NPS) Survey Template

找出有多少人非常喜歡並會誇讚您的公司。

預覽範本

expand

客戶服務調查問卷範本

看看您的第一線客戶服務和支援人員表現如何。

預覽範本

expand

客戶滿意度調查問卷範本

讓您知道如何維持現有客戶滿意度的做法。

預覽範本

您可能也會喜歡:

客戶滿意度調查問卷範本

想知道客戶對您的看法嗎?客戶滿意度調查可協助您找出人們對貴公司的看法,還可獲得對客戶服務的意見反應等資訊。

瀏覽網頁

員工參與調查問卷範本

傾聽員工想法再做決定,打造更快樂的工作環境。找出員工對工作的真正想法。獲得有助讓員工感到快樂的意見反應。

瀏覽網頁

活動規劃調查問卷範本

規劃活動不是簡單的任務。誰要來參加?他們的行程如何?利用活動調查問卷,可更清楚了解該如何做。活動結束後,還可獲得活動意見反應,以便下次辦得更好。

瀏覽網頁

提升調查問卷回覆率的 3 個快速提示

以下是確保受訪者回答調查問卷的一些方法。

1. 調查問卷以簡要為宜

如果您的調查問卷簡短扼要,則有更大的機會獲得較多受訪者完成問卷。

2. 提供獎勵

小額 折扣 或參加抽獎這些小獎勵,有助於確保受訪者填寫您的調查問卷。

3. 購買目標受眾

有了 SurveyMonkey Audience,您就能購買符合調查問卷之特定人口統計標準的受眾。這是從特定群族取得目標回覆的絕佳方法。

請看 SurveyMonkey 為何受到數百萬人的信賴

無限制的調查問卷

寄送任意數量的調查問卷問題和測驗 — 甚至免費方案也一樣。

快速回答

輕鬆建立並寄送專業調查問卷。快速取得可靠結果。

專家核准

存取我們調查問卷專家核准且預先撰寫的問題和範本。

即時結果

在行動中從任何裝置查看結果。收到資料時可了解趨勢所在。

創新想法

調查問卷讓您得到回答及更多。取得意見回饋及新觀點。

可供行動的資料

團隊可利用您的資料,取得並分享分析和見解。