競爭力 NPS®
品牌觀感。服務品質。產品穩定性。淨推薦分數。
為了衡量貴公司在這些領域中的成就，您必須知道相較於競爭對手，貴公司目前的表現究竟如何。
請參考這份競爭力 NPS 調查問卷。您可以用這份調查問卷長期衡量並追蹤競爭對手的強項和弱點；將貴組織的績效與競爭對手比較，以便更精準地找到您應該聚焦的方向。
在您寄出這份競爭力 NPS 調查問卷之前，請評估受訪者可能使用哪些競爭品牌的商品或服務，並根據競爭對手的數量各複製一份第 2 頁。這些頁面唯一的差別必須只有競爭品牌的名稱。接著，請設定跳頁邏輯，讓受訪者能根據他們所選的常用品牌進行回答。
NPS、Net Promoter 及 Net Promoter Score 是 Satmetrix Systems, Inc.、Bain & Company 與 Fred Reichheld 的註冊商標。
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