是什麼因素促使客戶購買您的產品呢？客戶如何評估您帶給他們的價值呢？找到這兩個問題的答案將有助於瞭解貴品牌的表現，並看出您在消費者最重視的需求上是否擁有優勢。
這份經過調查方法學家認證的調查問卷範本共有八道問題，能幫助您立刻展開調查。這些問題評估品質、設計和價格等面向的重要性和表現。如果有些面向與貴公司的產品或服務類別不相關，您可以輕易用其他項目取而代之。
若想要在專家的協助下進行問卷調查、向我們的全球受訪群收集優質回覆，或透過 AI 產生深入解析以更深入剖析調查結果，歡迎探索 SurveyMonkey 的品牌追蹤解決方案。
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