消費者行為調查問卷範本
顧客在購買並使用貴公司產品之前會經過好幾個階段。在認知階段期間，潛在顧客漸漸開始熟悉市場上銷售的同類產品；在考慮階段，他們會比較及評估各種類似的選項；最後在購買階段，消費者才下決心購買某項產品。
這份消費者行為調查問卷範本包含 17 個問題，能協助您熟悉您銷售之產品類別的採購生命週期。調查結果將有助於您瞭解處於採購週期不同階段的潛在顧客，以便針對他們提出適當的推廣方案。
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