If your business has high brand awareness, customers are more likely to seek out your brand, which gives you a competitive advantage. Find out why brand awareness is important, brand awareness strategies, and how you can measure brand awareness with surveys.

A loyal customer will make repeat purchases, buy from your brand regardless of convenience or price, and recommend your products to others. Find out how to build brand loyalty, how to use surveys to find out what customers want, and what you can learn from brand loyalty examples.

Brand equity is the extra value a business gets from a product with a recognizable name, or high brand awareness, compared to the generic alternative. Let’s look at why brand equity is important, some brand equity examples, and how your business can build it.

Brand image is what comes to mind when people think about your business or product. It’s more than just the visual aspects of your brand—it also encompasses intangible brand associations like value, convenience, and quality. Let’s dive into why brand image is important, how it connects to brand identity, as well as how you can track brand image with surveys.

瞭解如何規劃、設計、寄送和分析您自己的概念測試調查問卷。請閱讀我們的概念測試全方位指南，包括如何測試廣告、標誌、產品設計及包裝設計等的方法和須知，以全盤了解如何啟動您自己的概念測試計畫。驗證您的直覺，並從許多好主意當中挑選出最好的。

歡迎閱讀這篇 SurveyMonkey 部落格文章，學習如何使用行銷調查問卷聽取客戶的意見，並制定有效的行銷策略。

掌握測試產品包裝的每一個步驟，選出最受目標受眾喜愛的包裝。這種測試方法適用於任何類型的包裝。

Learn how product positioning lets you better market and sell any product. We’ll also walk you through each step of conducting it so you can give your products a better chance to succeed.