Template for assessing corporate response to events

Make complicated decisions about public response to current events quickly and confidently.

When the world changes, you want to change with it. For companies and other organizations, that often means putting a stake in the ground with a public statement. But the stakes can be high—some issues are sensitive, some are so crowded that you’d never stand out, some are critical inflection points for your audiences’ thinking and decision making. If you’re going to invest time, energy, and audience attention, you want to make it count. That’s where this survey can help.*

These criteria, assembled by our internal experts in corporate policy and social impact, help you make clear decisions about which events in the news you ought to weigh in on and which you might want to avoid.

It takes into consideration things like employee sentiment and industry trends, as well as potential business impact and actionability (through call to action, petition, donation drive, etc.).

A simple points system makes it easier to make decisions quickly and prioritize the events that are most closely connected to your organization—though we should note that this rubric is a starting point only. Make the decision that most closely aligns with your organization’s values—but do it with data at your disposal.

*Although, we should note that the first step to ensure your company’s messaging is aligned with your values is to have a larger diversity, equity, and inclusion strategy that helps to guide your response and approach.

Example Scoring Key
30-40: Automatically initiate discussion about response (e.g. Internal and/or external communication, financial response, in-kind donations).

21-29: Continue evaluating event and reassess criteria at least every 12 hours for 48 hours.

10-20: No response.

我們擁有許多強大工具,能協助您快速啟動調查專案,其中新手最喜愛的功能都在這裡。

現成的佈景主題、可存取的調色盤、自訂字型、加上品牌標示等等。

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透過電子郵件、網站、簡訊、社群媒體、QR 碼、離線等方式,收集調查問卷回覆。

探索調查問卷

自動產生調查結果摘要、篩選條件、自訂控制面板、交叉分析表報告、文字分析等等。

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探索我們的客戶成功案例、網路研討會、以及在特定產業內收集意見回饋的實用指南。

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瞭解如何建立優質的調查問卷、查看最新產品訊息,或閱讀我們的研究。

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