訊息/訴求測試調查問卷範本

先讓目標客群閱讀您的產品描述,然後用收到的意見回饋調整您的廣告訊息。

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無論您的工作是設計包裝上的文案,還是撰寫網站或行銷文宣上的廣告訊息,都應盡早把目標群眾的意見回饋納入考量。這份專家認證的線上廣告訊息/主張測試調查問卷範本能用來驗證您的文案是否能獲得目標群眾的迴響,或提升他們的購買意願。

先讓您的目標客群閱讀您的產品說明或主張。客戶覺得喜歡嗎?這個主張夠獨特嗎?有清楚傳達訊息嗎?這則廣告會影響他們的購買意願嗎?在您把文宣放在包裝、網站或廣告宣傳品上面之前,最好先用收集到的意見回饋來調整創意發想或廣告訊息。這份廣告訊息/主張測試調查問卷範本能搭配 A/B 測試功能使用,讓您比較不同版本廣告訊息的效果有何差異。您也可以自行調整這份調查問卷範本,使其更符合您的需求

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