品牌個性
若您想要評估貴公司的公眾形象，必須直接聆聽消費者的心聲。這份經過方法學驗證的調查問卷包含 10 個問題，可讓您知道民眾對貴公司品牌的觀感。若有需要，您也可以透過新增或編輯的方式自訂這些問題。
建議您在推出大型廣告的前後發送這份調查問卷，以便看出您的廣告是否確實改變了消費者的觀感。您也可以進行較常態性的市場調查，長期追蹤消費者對貴公司品牌的印象。
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