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SurveyMonkey 能滿足各種使用案例和需求。歡迎探索我們的產品,瞭解 SurveyMonkey 能為您提供什麼協助。

從全球首屈一指的線上調查問卷中,獲取以資料為導向的深入分析。

可與超過 100 款應用程式和外掛程式整合,讓您事半功倍。

建立並自訂線上表單,以收集資訊和付款方式。

利用內建的 AI 打造更優質的調查問卷並快速獲得獨到見解。

依實際需求量身打造解決方案,滿足您所有的市場研究需求。

範本

測量客戶對貴公司的滿意度和忠誠度。

瞭解如何讓客戶滿意,使他們成為您忠實的擁護者。

取得可化為實際行動的深入解析,以改善使用者的體驗。

向潛在客戶、受邀人等對象收集聯絡資訊。

輕鬆收集並追蹤活動邀請回函。

瞭解參加者的需要,使下一場活動更成功。

發掘能提升員工參與度並改善績效的深入解析。

瞭解與會者的想法和意見,把下一場會議辦得更好。

運用同儕意見回饋來協助員工改善績效。

打造更好的課程並改善教學方法。

瞭解學生對課程資料和教學狀況的評價。

瞭解客戶對您的新產品構想有何看法。

相關資源

使用調查問卷和調查資料的最佳實務

有關問卷調查、給企業的訣竅及其他主題的內容,都在我們的部落格。

SurveyMonkey 的使用教學與指南。

頂尖品牌如何透過 SurveyMonkey 推動成長。

聯絡銷售人員登入
聯絡銷售人員登入

Market segmentation surveys

You can have an awesome product or service, but you’ll probably have a lot of trouble selling it if you focus on the wrong market segment.

Of course, no single ad or pitch will appeal equally to everyone—your customers and your target market bring diverse expectations, needs, and preferences to their relationship with your company. But addressing these differences requires a strategy for market segmentation.

Surveying your potential customers is a great way to really understand who they are and how best to reach them. Once you are able to segment your market, delivering the right product and the right positioning becomes a whole lot easier.

Market segmentation surveys help you understand what different members of your target market have in common—and how they differ. Here are a few different types of segments used by marketers:

Some of the most critical data points on existing and potential customers are their basic demographics. These include income, gender, race, education level, and marital status. Demographic segmentation is often a useful way to divide up your target market.

Where people call home can drastically change how they respond to interactions with your company. Learn where your target customers live, and tailor your marketing efforts to account for their local values, whether they live in an urban or rural area, their climate-specific needs and behaviors, and other traits.

Some of your most subtle but powerful marketing insights can result from informed psychographic segmentation. This research, for which surveys are especially useful, allows you to divide your customers into groups based on their lifestyle—their attitudes, values, habits, and opinions. Psychographic segmentation helps decode the emotional elements of buying that might otherwise seem mysterious.

Behavioral segmentation research reveals how customers interact with your particular product or service. For example, how often do they buy it, and where? Position your marketing differently for those who use your product as a daily necessity versus those who see it as a luxury and use it only occasionally.

Segmentation strategies can vary drastically for different businesses. Say, for example, you sell raincoats. Demographic segments like men, women, and children probably have drastically different preferences. Similarly, types like geographical segmentation might reveal that people who live somewhere where it rains all the time might view raincoats differently from someone who lives in the desert.

When you understand these different segments (and segment types) you can begin to craft customer profiles and positioning, and focus efforts from product development to advertising to make sure you’re hitting the mark.

Segmentation typically occurs as part of a marketing, product, or customer support effort. Here are a few times when you might seek to create segments:

When you survey potential customers who are likely to consider your product or service, you’ll have an opportunity to segment. For example, if you send a survey questionnaire about a new product concept to a broad group of people, adding demographic questions will help you understand the differing appeal to men and women, who you might want to focus your marketing efforts on, and what shortcomings you need to address to increase your market size. Segmentation can be a useful strategy, whether you’re interested in concept testing, branding, or product development.

Whether you have customers, clients, or patients, it’s likely that different people have different experiences with your brand. Adding questions to your CSAT and NPS surveys that allow you to segment your customers makes it easier to pinpoint issues and improve customer service.

But segmentation isn’t limited to these scenarios. Event planners might segment sponsors from attendees. Educators might look at the differences between boys and girls, or teachers and support staff. HR departments might segment survey results by job level or department.

The key is to think about how you might want to segment before writing a survey. If you don’t ask the right questions, you might not be able to segment your market the way you want to when it comes time to analyze your results.

If you need help getting responses from your target market, check out SurveyMonkey Audience. Just give us your criteria, and we’ll find the right people to take your surveys.

Whether you sell directly to individual consumers, provide services to other businesses, or consult on marketing strategy, survey questionnaires with a few well-directed questions can simplify your market segmentation analysis. By asking customers and potential customers about demographic information like their age, gender, income, and education levels, you can get a much better sense of who they are.

How old are your customers? Are they married? What are their income and education levels? These questions are a starting point for more in-depth analysis.

If you market to other businesses, ask them about their own customers to better understand their needs.

To understand your B2B clients, get a broad look at how they define their target markets.

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