產品

SurveyMonkey 能滿足各種使用案例和需求。歡迎探索我們的產品,瞭解 SurveyMonkey 能為您提供什麼協助。

使用領先全球的線上調查問卷服務,獲得以資料為導向的深入解析。

可與超過 100 款應用程式和外掛程式整合,讓您事半功倍。

建立並自訂線上表單,以收集資訊並接受付款。

利用內建的 AI 打造更優質的調查問卷並快速獲得獨到見解。

量身打造的解決方案,滿足您所有的市場研究需求。

範本

測量客戶對貴公司的滿意度和忠誠度。

瞭解如何讓客戶滿意,使他們成為您忠實的擁護者。

取得可化為實際行動的深入解析,改善使用者的體驗。

向潛在客戶、受邀人等對象收集聯絡資訊。

輕鬆收集並追蹤下一場活動的邀請回函。

瞭解出席者的期待,使下一場活動更成功。

發掘能提升員工參與度並改善績效的深入解析。

收集出席者的想法和意見,把下一場會議辦得更好。

運用同儕的想法和意見來協助員工提升績效。

打造更好的課程並改善教學方法。

瞭解學生對課程資料和教學狀況的評價。

瞭解客戶對您的新產品構想有何看法。

資源

使用調查問卷和調查資料的最佳實務

有關問卷調查、商務技巧及更多其他內容,都在我們的部落格。

SurveyMonkey 的使用教學與指南。

頂尖品牌如何透過 SurveyMonkey 推動成長。

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How to use freelance workers to boost your small business marketing

Do you know any freelance workers?

If you don’t yet, you will soon.

According to a recent study by Freelancers Union, a nonprofit advocacy group for freelancers, there are already 57.3 million of them in the U.S. with the figure forecasted to exceed half the labor force in 10 years!

As small business owners struggle to build their online presence and market themselves effectively across several online channels, they in particular, stand to benefit from leveraging this vast pool of labor.

But how can small business owners use freelance workers to help build and market their online presence? And what are the steps they can take to connect with the right freelancers? Let’s find out.

To better understand the views and activities of small and medium business owners over time, we’ve partnered with CNBC to poll them directly. On one of our studies, we learned of the most important channels they use to communicate news with prospects and customers:

  1. Social media posts- 40%
  2. Business website- 36%
  3. Customer newsletter or email- 26%
  4. Advertising on social media- 21%
  5. Advertising on the internet (not social media)- 19%

For a small business owner, any missed or poorly executed communication in any of these channels can have drastic consequences on both the reputation and health of their business.

Unfortunately, this consequence is a distinct possibility. Small businesses are more likely to be resource constrained, leading to certain areas of their customer experience to become neglected. Furthermore, they may lack employees who have the skills and expertise to execute on crucial projects.

As a result, we’ve found that only 55% of small business owners say they have a business website, 50% say they have a business Facebook page, and only 21% say they have a business Twitter account.

But how can freelancers help?

In today’s day and age, freelancers can be exceptionally talented individuals who vary in their areas of specialization.

Finding freelancers who specialize in online marketing services is easy. With a simple search—more to come on this shortly— you can easily find freelance workers who are experts in fields like web design, writing, search engine optimization, and social media strategy. In addition, the ability to leverage their expertise on an as-needed basis, gives small businesses the ability to save on hiring full-time employees while receiving support in areas they wouldn’t be able to execute on otherwise.

So what can a small business owner do to find the right freelance worker? Here are some best practices to consider:

Is the small business owner hoping to make their site mobile-friendly? Do they need help writing content for their website? The small business employees should align on the areas they need to address first.

As a first step, the small business owner can spend some time on sites like Upwork, Fiverr, and Freelancer.com. These sites allow them to find freelancers in various fields, and get a feel for how much the different services cost.

It’s worth noting that several variables, including the freelance workers’ area of specialization, level of experience and satisfaction rating from previous customers, may influence the rates they charge.

The small business owner can filter reviews by most recent, allowing them to see if a freelance worker has improved or worsened over time. They can also check out a freelancer’s overall rating and read the individual comments to see if they can spot any red flags.

Have any freelancers completed similar projects to what the small business owner is looking to assign? If yes, how’d they do? Seeing how they’ve performed on relevant projects can help give the owner peace of mind that they’re the right fit.

The small business owner wants to make sure that the freelancer is work compatible with their team and use the opportunity to either spot issues or identify strengths they hadn’t previously found from their profile.

An area that’s absolutely essential to align on beforehand is the timeline for completing the project. Making sure that the prospective freelancer is comfortable with the date/s the small business owner requests is crucial. Otherwise, the owner may have to look elsewhere.

Assuming the freelance worker is talented and in-demand, the small business owner’s ability to persuade them to work with their business is crucial.

Before reaching out, the small business owner should think through what makes working with them exciting and different, especially in the context of the project they’d assign the freelancer. He or she should then make a point of articulating this message right from the onset.

Looking to test your brand and value propositions before taking them public? Learn how SurveyMonkey Audience can provide the feedback you need.

With the digital marketplace constantly evolving, small business owners may rely on particular freelance services frequently.

As small business owners build up experience in working with different freelance workers, they’ll discover the ones they enjoy working with the most in different capacities. This allows them to feel comfortable in tackling whatever digital marketing issues they face, as they can skip the process of finding a new freelancer, and instead, assign the work to a freelancer they trust and know will complete the job well.

Now take a step back. Are there any areas at your business that you’d like to improve on but don’t have the time or expertise to solve? Consider using a freelancer.

人力資源主管

人力資源主管可使用此工具組創造出色的員工體驗。

利用線上職場表單取得您需要的員工資訊

利用自訂的職場表單來招募頂尖人才、加快入職流程並管理公司勞動力。立即開始使用我們的職場表單建立器和範本建立表單吧!

利用線上評量表單收集可付諸行動的意見回饋

SurveyMonkey 的線上評量表單能讓意見回饋發揮強大力量。立即使用我們的表單建立器!

提供最理想的工作環境福利

SurveyMonkey 能提供必要工具,讓您瞭解員工對目前福利有何想法,以便設計出更理想的方案。