產品

SurveyMonkey 能滿足各種使用案例和需求。歡迎探索我們的產品,瞭解 SurveyMonkey 能為您提供什麼協助。

從全球首屈一指的線上調查問卷中,獲取以資料為導向的深入分析。

可與超過 100 款應用程式和外掛程式整合,讓您事半功倍。

建立並自訂線上表單,以收集資訊和付款方式。

利用內建的 AI 打造更優質的調查問卷並快速獲得獨到見解。

依實際需求量身打造解決方案,滿足您所有的市場研究需求。

範本

測量客戶對貴公司的滿意度和忠誠度。

瞭解如何讓客戶滿意,使他們成為您忠實的擁護者。

取得可化為實際行動的深入解析,以改善使用者的體驗。

向潛在客戶、受邀人等對象收集聯絡資訊。

輕鬆收集並追蹤活動邀請回函。

瞭解參加者的需要,使下一場活動更成功。

發掘能提升員工參與度並改善績效的深入解析。

瞭解與會者的想法和意見,把下一場會議辦得更好。

運用同儕意見回饋來協助員工改善績效。

打造更好的課程並改善教學方法。

瞭解學生對課程資料和教學狀況的評價。

瞭解客戶對您的新產品構想有何看法。

相關資源

使用調查問卷和調查資料的最佳實務

有關問卷調查、給企業的訣竅及其他主題的內容,都在我們的部落格。

SurveyMonkey 的使用教學與指南。

頂尖品牌如何透過 SurveyMonkey 推動成長。

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How to build a brand purpose that resonates with your customers

Make a positive impact on your brand health with a purpose that aligns with your target market.

Today’s customers are looking for more than just a product. They’re looking for a brand that they can relate to. One that makes an impact on an issue they care about. The right brand purpose will help you build your brand, meet your customers’ needs, and make a difference in the world.

One of the problems businesses face when discussing brand purpose is that there is no commonly accepted definition of purpose and how a company might translate that into action.

For our purposes, we’ll define brand purpose as a higher reason for a brand to exist beyond making a profit. Not to be confused with a brand promise, your brand purpose connects with your customers on an emotional level. It’s about product-led initiatives that strive to do business and benefit society simultaneously.

Having a brand purpose adds value to your customers and society. It builds emotional relationships between your brand and customers, which boosts loyalty and sales. If your brand purpose is unique, it can be a differentiating factor from your competitors. 

In fact, according to the 2021 Edelman Trust Barometer findings, 86% of people expect CEOs to speak out about societal issues, and 57% indicated that they are more loyal to brands that commit to addressing social inequities. Use these research findings to your advantage as you create your brand purpose.

Brand purpose also benefits your business in other ways:

A meaningful brand purpose captures the attention and emotions of customers. It adds to brand loyalty, giving customers yet another reason to prefer your brand over others. Use your purpose to direct your content marketing strategy, so customers stay focused on your brand, share your purpose with others, and even become brand ambassadors.

For more information about brand loyalty, read our detailed resource.

Once you’ve stated and highlighted your brand purpose, you’ll begin to attract applicants looking for the sense of meaning your purpose brings. Current employees will feel more fulfilled, leading to more creativity, productivity, and job satisfaction. Your brand purpose will become integral to your company culture.

Looking for more information on employee retention? Check out part four of our HR series.

Now that you're attracting and retaining customers who believe in your purpose, you’ll find your profits are rising. Use the revenue to run your business and continue your dedication and support to your purpose.

Your brand purpose differentiates you from your competitors. This differentiation will lead customers with similar beliefs and values to support your brand and brand purpose.

Ensure that all teams across your business understand your purpose and keep it in mind during decision-making. Using your brand purpose as a guide will align all of your brand messaging for a consistent customer experience across the board. 

Your brand purpose will likely be one of these five main types:

If your brand purpose is to elicit joy, you want to delight your customers with experiences of happiness, wonder, and possibility.

This brand purpose connects your brand to the world and to your customers—and connects them to each other.