You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
探索我們的客戶滿意度調查問卷範本,快速收集資料、找出痛點,並改善客戶體驗。
SurveyMonkey 的線上評量表單能讓意見回饋發揮強大力量。立即使用我們的表單建立器!
探索 Box 如何使用 SurveyMonkey 建立 360 度的客戶歷程視角,並在同一處收集意見反應。
直接擷取客戶的故事與見證,並將意見回饋轉化為個案研究、使用心得和評論,為業績和行銷提供助力。