3 ways CRM surveys make your customer success efforts count
You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
- What we’ve learned from talking to marketers
- Insights on research trends
- What to avoid when it comes to testing
- Tips for getting your timing right
- Best practices for writing concept testing surveys
- Real-world examples of how big brands use surveys to make decisions
探索更多資源
適合您職位的解決方案
SurveyMonkey 可協助您更有效地完成工作。探索如何藉由制定成功策略、產品、體驗等來發揮更大影響力。
Hornblower 改善了全球客戶體驗
探索 Hornblower 如何使用 SurveyMonkey 和功能強大的 AI 來充分利用 NPS 資料、收集客戶見解並改善客戶體驗。
了解瑞安航空如何大規模收集客戶見解
了解瑞安航空如何使用 SurveyMonkey 及其 Microsoft Power BI 整合功能，每月追踪 5 萬份 CSAT 調查問卷並改善客戶體驗。
瞭解 woom 如何改善員工和客戶的體驗
探索 woom 如何使用 SurveyMonkey 建立大規模的多語言調查問卷、改善員工體驗，並收集客戶的見解。