產品

SurveyMonkey 能滿足各種使用案例和需求。歡迎探索我們的產品,瞭解 SurveyMonkey 能為您提供什麼協助。

使用領先全球的線上調查問卷服務,獲得以資料為導向的深入解析。

探索集合於單一強大平台上的核心功能和進階工具。

建立並自訂線上表單,以收集資訊並接受付款。

可與超過 100 款應用程式和外掛程式整合,讓您事半功倍。

量身打造的解決方案,滿足您所有的市場研究需求。

利用內建的 AI 打造更優質的調查問卷並快速獲得獨到見解。

範本

測量客戶對貴公司的滿意度和忠誠度。

瞭解如何讓客戶滿意,使他們成為您忠實的擁護者。

取得可化為實際行動的深入解析,改善使用者的體驗。

向潛在客戶、受邀人等對象收集聯絡資訊。

輕鬆收集並追蹤下一場活動的邀請回函。

瞭解出席者的期待,使下一場活動更成功。

發掘能提升員工參與度並改善績效的深入解析。

收集出席者的想法和意見,把下一場會議辦得更好。

運用同儕的想法和意見來協助員工提升績效。

打造更好的課程並改善教學方法。

瞭解學生對課程資料和教學狀況的評價。

瞭解客戶對您的新產品構想有何看法。

資源

使用調查問卷和調查資料的最佳實務

有關問卷調查、商務技巧及更多其他內容,都在我們的部落格。

SurveyMonkey 的使用教學與指南。

頂尖品牌如何透過 SurveyMonkey 推動成長。

聯絡銷售人員登入
聯絡銷售人員登入

Sensitive question hub

Surveys can help make respondents feel more at ease while answering sensitive questions such as those around gender, ethnicity, age, and other personal topics.

Sensitive survey questions can provide better insight into why someone feels a certain way or why they makes a decision. Or, they can just give you a more complete picture of the audience you’re gathering feedback from. Is your product selling better to a particular demographic? Does a certain age group have different pain points you weren’t aware of?

SurveyMonkey has hundreds of pre-written survey questions, in addition to entire survey templates.

Asking sensitive questions is often necessary to get the full picture of your audience or demographic. Knowing how to ask sensitive questions will increase your completion rates and improve the accuracy of your responses.

Questions that might not be sensitive to one respondent may be to another. Figuring out what constitutes a sensitive question can be challenging and will likely include topics  like age, gender, religion, politics, and health. Here are some examples of sensitive questions:

If you need to ask questions about religion, then it's best to explain to respondents why. Establishing transparency with respondents will help build trust, increasing the likelihood they will respond and complete your survey. When a respondent trusts the survey's intentions, they are likely to answer the questions more honestly. For instance, if you're looking to create an inclusive environment in the workplace, knowing your employee's religion will help you regard cultural customs that may be overlooked.

  • Start with this: “Company X” is committed to diversity, equity, and inclusion. Your participation in this questionnaire will help “Company X” create and maintain an inclusive work culture. 
  • Next, ask your question about religion or faith: Are you affiliated with a religious institution, or do you follow a particular faith?

For this question, the answer can be either a bullet point or drop-down list of either yes or no.

  • If you want to know how strongly committed they are to their religious beliefs, you can ask: How many times do you attend the ceremonies at your place of worship?

For this question, you can provide a bullet point or drop-down list of religious denomination options. Since there are so many, it's best to keep it simple. Be sure to include an “other” option just in case you didn't include it in the list provided. Get more helpful tips on how to ask about religion.

If you’re hoping to get more insights into the demographics of an audience, then you’ll want to ask some survey questions around gender identity. Gender information can contribute to building a buyer persona. You can learn how different identities are responding to your product or service. For instance, males and females may respond differently to certain grooming products. Still, gender identity and sexual orientation are personal and sensitive topics. They should be approached as such. 

Gender sensitive survey questions can be presented with multiple-choice options that include the opportunity not to answer. Gender is not binary so, it's essential to make sure the verbiage reflects this to avoid exclusion. Your question doesn't have to be a question at all. 

  • Start with a prompt like this: Gender identity. Select one. 
  • Next, provide the answer choices:
    • Male or cisgender male
    • Female or cisgender female
    • Transgender female
    • Transgender male
    • Non-binary
    • Please specify

It's important to educate yourself as much as possible about gender identity before writing gender sensitive survey questions as to not come off as invasive. Use the same tactics if you’re asking respondents about their sexual orientation, which is different than asking about gender.

  • Again, stating your question as a prompt might be the better option: Sexual orientation. Please select.
  • Providing an option to add a category is another way to display answers:
    • Bisexual
    • Gay
    • Heterosexual
    • Lesbian
    • Pansexual
    • Queer
    • Please specify (It's probably best to avoid the term 'other.')

There are more options but the total amount of options you choose to include is up to you. Asking gender identity questions the wrong way might offend some respondents who will skip the question or discontinue the survey. Learn more about how to ask survey questions about gender identity

Medical facilities are prohibited from disclosing information about its patients without their written consent. So, it's understandable if respondents are hesitant to answer any health-related questions in a survey. That's why healthcare questions could benefit from question loading. Question loading means including context within the question that doesn't make the survey taker feel exposed or judged. 

To make respondents feel secure with answering your questions, Momentive, the creator of SurveyMonkey, offers HIPPA compliant features. The AI-powered solutions will safeguard all of your responses collected through online questionnaires. 

  • Since health-related questions are personal, it's best to start with a generic question that doesn't feel so invasive: How often do you get examined for routine health checkups?
  • The options for this answer should be offered in the numeric range. It's unlikely people will remember the exact date of their last doctor's visit. Help them out.
    • 0 months
    • 1-3 months
    • 3-6 months
    • 6-12 months
    • More than year

Notice the first option offers the respondent a way of saying they've never had a checkup and that it's been over a year since their last one. The takeaway here is to provide respondents with an option to tell you information they might be embarrassed to admit. Another way to ask a health-related question is to word your questions in a way that gives the respondent power. 

  • For instance, a mental health question could be asked like this: Rate your current situation.

Since the question is so serious, your answers can be light-hearted. You could even use emojis with particular expressions as optional answers. It's common to see these types of polls in social media posts. While this type of question won't provide concrete answers, it does allow for user engagement.

  • Here is where you can follow up with some of the more serious questions: 
    • Is there a history of any chronic illness in your family?
    • Are you being treated for any chronic illnesses?

These questions require a radio button of yes or no and can be followed up by an opened-ended question that allows the respondent to type in what kind of chronic condition they might have. You can also provide a checklist, but it's best to keep the options short to keep the respondent engaged. 

Explore a few of our popular healthcare surveys: Health check-in survey, Diet, fitness & exercise survey, and Mental health survey

What's not so sensitive for you might be for other people. For instance, the discussion of voting behaviors might be uncomfortable for some respondents but easy for others. 

Similar sensitive topics can include: income, health, age, level of education, and even questions around diet. It’s important to word your questions so respondents are comfortable enough to answer them. 

Ensuring confidentiality, explaining the reason behind asking the question, using neutral language, a self-administered format, leaving the most sensitive questions at the end of the survey, and most importantly, giving them the option to not answer all aid in how to ask sensitive survey questions.

When the respondent's identity isn’t needed, let them know that you’re conducting an anonymous survey. Assuring confidentiality will make respondents comfortable answering sensitive survey questions. Be mindful of the type of questions asked. For instance, if your pool of respondents only has one female or one person of color, asking questions that would require them to reveal that part of their identity does not make a survey anonymous. 

Learn more about the benefits of creating an anonymous survey and how to make one. 

If respondents know why you're asking such sensitive questions, then they might be more willing to answer them. For instance, if you're asking about their household income and possible chronic health issues to determine if healthcare is truly affordable, respondents will find that helpful before the survey or the question. Asking such a sensitive question without a reason will prompt the respondent to skip the question or discontinue the survey.

Administering an online survey for sensitive questions will likely provide the results you're looking for compared to an in-person survey. Online surveys allow respondents to answer sensitive survey questions on their terms. This also provides them with the security to honestly disclose sensitive information. It's also important to choose the wording of your questions carefully. Online surveys don't have the advantage of reading body language and gauging if the question needs rephrasing.

Get a brief overview of how SurveyMonkey works and the features that can help you launch successful surveys. 

Placing demographic questions at the beginning of a survey can also turn respondents away. Having respondents reveal their demographic information upfront can make them feel like they're disclosing a part of their identity. It can also provide the opposite effect of confidentiality. See examples of writing demographic questions for your next survey.

Using neutral language means being inclusive. When it comes to gender identity, use a pronoun that doesn't exclude anyone. Use “they” even if the pronoun modifies a singular subject. Be mindful of gendered terms. Words like chairman should be labeled as chairperson. Use “parent” instead of mother or father. Instead of the term mailman, substitute with postal worker or mail carrier.

Always give respondents the option to not answer a question. Providing this option encourages the respondent to continue to the next question. Simply add it to your list of answers as it applies to the question. If an "out" isn't an option, the respondent might discontinue the survey.

Understanding what sensitive questions are will keep respondents engaged to complete the entire survey. Check out all our pre-written survey templates, and get some examples of how our experts recommend using sensitive survey questions. Or, jump right in and create a survey now

Kvinna med rött hår som skapar en enkät på en bärbar dator

探索我們專為特定角色或產業設計的眾多工具組,幫助您善加利用意見回饋。

En man och kvinna tittar på en artikel på en bärbar dator och skriver information på notislappar

在離職面談中詢問合適的問題,以減少員工流失。立即開始使用我們的員工表單建立器工具和範本。

Leende man med glasögon som använder en bärbar dator

透過自訂同意表單,取得所需的權限。立即免費註冊,開始使用我們的同意表單範本建立表單。

Kvinna som tittar på information på sin bärbara dator

輕鬆建立和自訂專屬的請求表單,以收集員工、客戶及其他對象的要求或申請。使用專家建立的範本,幾分鐘就能完成。