Vegetarian & Green Living Survey 2024

Organizers: Vegetarian Food Asia and Taste of Veg

Target Audience: Hong Kong residents aged 15 or above

Time: October 2024

Aim of the Survey:
As living standards rise, health has become a top priority for many individuals, leading to significant changes in dietary habits. This survey aims to understand our audience’s dietary preferences and perceptions toward vegetarian food. In celebration of the 11th anniversary of Vegetarian Food Asia, we invite you to participate. Your insights will help shape a healthier and greener future.

Introduction:
The dietary habits of Hong Kong residents are diverse. Many people have adopted vegetarianism for various reasons, with a notable increase in the flexitarian trend. Before we begin the survey, let’s take a moment to explore some common dietary practices in Hong Kong:

· Vegan: People who do not eat any food containing animal products, including dairy products.

· Lacto-ovo Vegetarianism: Mainly plant-based diet that excludes meat and fish, but includes dairy and eggs.

· Flexitarian: People who mainly eat plant-based foods, but occasionally eat meat or fish.

· Omnivore: People who eat meat and vegetables.

Question Title

* 1. Did you consume any vegetarian meals last week?

Yes, 8 meals or above

Yes, 3-7 meals

Yes, 1-2 meals

None

Question Title

* 2. How much do you believe a vegetarian diet contributes to the following aspects? Please rate on a scale of 1 to 5, where 5 indicates a great contribution and 1 indicates little to no contribution)

	5	4	3	2	1
Improving physical health	Improving physical health 5	Improving physical health 4	Improving physical health 3	Improving physical health 2	Improving physical health 1
Being more environmentally friendly	Being more environmentally friendly 5	Being more environmentally friendly 4	Being more environmentally friendly 3	Being more environmentally friendly 2	Being more environmentally friendly 1
Improving mental wellbeing	Improving mental wellbeing 5	Improving mental wellbeing 4	Improving mental wellbeing 3	Improving mental wellbeing 2	Improving mental wellbeing 1
Improving skin conditions	Improving skin conditions 5	Improving skin conditions 4	Improving skin conditions 3	Improving skin conditions 2	Improving skin conditions 1

Question Title

* 3. Based on your personal dining habits, please rank the following (1 indicates the most common habit; 2 is the next common; and 3 is the least common)

	1	2	3
Ordering takeout	Ordering takeout 1	Ordering takeout 2	Ordering takeout 3
Dining out	Dining out 1	Dining out 2	Dining out 3
Cooking at home (Including reheating pre-prepared dishes and ready-to-eat meal kits)	Cooking at home (Including reheating pre-prepared dishes and ready-to-eat meal kits) 1	Cooking at home (Including reheating pre-prepared dishes and ready-to-eat meal kits) 2	Cooking at home (Including reheating pre-prepared dishes and ready-to-eat meal kits) 3

Question Title

* 4. Please indicate your approximate weekly spending on each dining habit:

	Less than $1,500	$1,501-$3,000	More than $3,001
Ordering takeout	Ordering takeout Less than $1,500	Ordering takeout $1,501-$3,000	Ordering takeout More than $3,001
Dining Out	Dining Out Less than $1,500	Dining Out $1,501-$3,000	Dining Out More than $3,001
Cooking at Home (Including reheating pre-prepared dishes and ready-to-eat meal kits)	Cooking at Home (Including reheating pre-prepared dishes and ready-to-eat meal kits) Less than $1,500	Cooking at Home (Including reheating pre-prepared dishes and ready-to-eat meal kits) $1,501-$3,000	Cooking at Home (Including reheating pre-prepared dishes and ready-to-eat meal kits) More than $3,001

Question Title

* 5. Have you ever dined with both vegetarians and non-vegetarians at the same meal?

Yes, often

Yes, occasionally

Yes, rarely

Question Title

* 6. How much do you agree with the following statements regarding the challenges vegetarians may face when dining out? (5 = strongly agree, 1 = strongly disagree)

	5	4	3	2	1
Vegetarians find it difficult to dine out individually or with others.	Vegetarians find it difficult to dine out individually or with others. 5	Vegetarians find it difficult to dine out individually or with others. 4	Vegetarians find it difficult to dine out individually or with others. 3	Vegetarians find it difficult to dine out individually or with others. 2	Vegetarians find it difficult to dine out individually or with others. 1
Lack of vegetarian dishes options in restaurants	Lack of vegetarian dishes options in restaurants 5	Lack of vegetarian dishes options in restaurants 4	Lack of vegetarian dishes options in restaurants 3	Lack of vegetarian dishes options in restaurants 2	Lack of vegetarian dishes options in restaurants 1
Insufficient information about vegetarian restaurants	Insufficient information about vegetarian restaurants 5	Insufficient information about vegetarian restaurants 4	Insufficient information about vegetarian restaurants 3	Insufficient information about vegetarian restaurants 2	Insufficient information about vegetarian restaurants 1
It is difficult to confirm whether dishes at non-vegetarian restaurants are 100% vegetarian	It is difficult to confirm whether dishes at non-vegetarian restaurants are 100% vegetarian 5	It is difficult to confirm whether dishes at non-vegetarian restaurants are 100% vegetarian 4	It is difficult to confirm whether dishes at non-vegetarian restaurants are 100% vegetarian 3	It is difficult to confirm whether dishes at non-vegetarian restaurants are 100% vegetarian 2	It is difficult to confirm whether dishes at non-vegetarian restaurants are 100% vegetarian 1
Disproportionate number of vegetarian vs. non-vegetarian dishes	Disproportionate number of vegetarian vs. non-vegetarian dishes 5	Disproportionate number of vegetarian vs. non-vegetarian dishes 4	Disproportionate number of vegetarian vs. non-vegetarian dishes 3	Disproportionate number of vegetarian vs. non-vegetarian dishes 2	Disproportionate number of vegetarian vs. non-vegetarian dishes 1
Omnivores find it hard to accommodate vegetarians	Omnivores find it hard to accommodate vegetarians 5	Omnivores find it hard to accommodate vegetarians 4	Omnivores find it hard to accommodate vegetarians 3	Omnivores find it hard to accommodate vegetarians 2	Omnivores find it hard to accommodate vegetarians 1
Vegetarians won’t prefer “side vegetables” (picking out vegetables from non-vegetarian dishes)	Vegetarians won’t prefer “side vegetables” (picking out vegetables from non-vegetarian dishes) 5	Vegetarians won’t prefer “side vegetables” (picking out vegetables from non-vegetarian dishes) 4	Vegetarians won’t prefer “side vegetables” (picking out vegetables from non-vegetarian dishes) 3	Vegetarians won’t prefer “side vegetables” (picking out vegetables from non-vegetarian dishes) 2	Vegetarians won’t prefer “side vegetables” (picking out vegetables from non-vegetarian dishes) 1
Restaurants that offer vegetarian menus can enhance the dining experience	Restaurants that offer vegetarian menus can enhance the dining experience 5	Restaurants that offer vegetarian menus can enhance the dining experience 4	Restaurants that offer vegetarian menus can enhance the dining experience 3	Restaurants that offer vegetarian menus can enhance the dining experience 2	Restaurants that offer vegetarian menus can enhance the dining experience 1

Question Title

* 7. Which types of vegetarian products are you interested in purchasing? (You can choose more than 1)

Fresh fruits and vegetables

Snacks

Plant-based meat

Plant-based milk

Refrigerated foods

Supplements

Sauces and seasonings

Coffee, tea, juice, water

Pre-prepared meals

Cosmetics

Skincare products

Cleaning products

Apparel, textiles

Healthcare products

Utensils, tableware

Other (please specify)

Question Title

* 8. Which origin of vegetarian products are you more interested in? (You can choose more than 1)

Local

Mainland China

Japan

Taiwan, China

South Korea

Canada

USA

Thailand

Europe

Other (please specify)

Question Title

* 9. Why are you more interested in vegetarian products from the selected origin? (You can choose more than 1)

Guaranteed quality

Wide variety

More affordable prices

Strong promotion

Good reputation

Rigorous production process

Local vegetarian culture better meets personal needs

More innovative elements

Personal experience influences

Other (please specify)

Question Title

* 10. Are you interested in exploring more vegetarian products from Hong Kong brands?

Yes

Question Title

* 11. Do you agree that there is an insufficient supply of vegetarian products from Hong Kong brands?

Strongly agree

Agree

Neutral

Disagree

Strongly disagree

Question Title

* 12. Do you have a habit of buying vegetarian food products?

Yes, often

Yes, occasionally

Yes, rarely