How to have an influence at the intersection of product, sales, and marketing

Product Marketing Webinar Series
Mar. 19 | Apr. 9 | Apr. 30 | 10–11am (PT)

Using feedback to drive growth, build alignment, and make an impact

Product marketers sit at a challenging junction within the organization, charged with achieving alignment between different departments with widely differing goals and perspectives. To be successful, they must be agile, proactive, and quick to identify rapidly changing customer preferences, market trends, and competitor developments. Our new webinar series invites product marketers to share how they’ve broken through silos to achieve organization-wide alignment and earn a strategic seat at the table. We’ll cover:

Thought leadership

Becoming a thought leader takes more than an idea. Brex and SurveyMonkey share their approach.

Learn more

Messaging and positioning

What’s the secret to creating messaging that sticks? Marketers from Apptio and SurveyMonkey discuss.

Learn more

Product GTM

Learn how to take products to market with confidence with insights into adoption, use cases, and more.

Learn more

Aliza Edelstein, Product Marketing, Brex

Morgan Molnar, Sr. Product Marketing Manager, SurveyMonkey

Webinar 1 | Mar. 19, 2020 | 10–11am (PT)

Why thought leadership needs data to succeed

Your goal is to get your message out there and establish your brand as a thought leader. But how do you come up with fresh and compelling content ideas that stand out from the crowd? Join our session to learn how product marketing leaders at Brex and SurveyMonkey are leveraging proprietary research to build credibility, earn positive attention, and drive demand for their brands.

Webinar 2 | Apr. 9, 2020 | 10–11am (PT)

The secret sauce to getting your messaging & positioning right

Developing compelling messaging that breaks through the noise and resonates with your target market is one of product marketing’s most crucial tasks. Tune in to find out how Apptio and SurveyMonkey nailed their messaging by listening and taking feedback to heart. You’ll walk away with ideas for how to break through organizational silos, get cross-functional buy in, and champion new messaging across the org.

Jarod Greene, VP, Audience Marketing, Apptio

Sarah Din, Director, Product Marketing, SurveyMonkey

Deanna Scott, Product Manager, SurveyMonkey

Vyoma Kapur, Sr. Product Marketing Manager, SurveyMonkey

Webinar 3 | Apr. 19, 2020 | 10–11am (PT)

How to take products to market with confidence—every time

What drives product usage and adoption? Will your product launch succeed or flop? In this session, we’ll discuss how we’ve used surveys here at SurveyMonkey to gather customer insights about specific product features and functionality, understand use cases that drive adoption, and gauge the success of a product launch.

Register now

Select as many sessions as you’d like to join. Can’t make the date and time? Sign up and we’ll send out the recording post-webinar!